delete their Threads account while preserving their invaluable Instagram connection.

Although an Instagram account is a prerequisite for joining this Twitter-esque application, users once grappled with the irksome inability to exclusively delete Threads.

The unveiling of this groundbreaking change came directly from the desk of Adam Mosseri, the captain of Instagram.

Threads, once touted as a "Twitter-killer," initially witnessed meteoric growth, but sustaining that early momentum proved to be a daunting task.

Come October, Mark Zuckerberg, the commander-in-chief of Meta, the parent company, disclosed that three months after its July debut, the app had garnered an impressive 100 million monthly users - a number that had regrettably dwindled by more than half.

Threads, at its inception, was perceived as a direct contender to the Elon Musk-helmed X, previously known as Twitter.

However, it entered the arena missing crucial features like search functionality and direct messaging, features readily available on rival platforms.

The inability to completely eradicate an account without simultaneously obliterating the linked Instagram account had incurred widespread criticism.

Users were restricted to merely deactivating, not obliterating, their Threads account if they wished to maintain their connected Instagram presence.

This transformative feature can now be easily accessed via the settings menu under the "Delete or Deactivate Profile" section, as elucidated by Mr. Mosseri on Threads.

The absence of such an option had attracted the keen scrutiny of regulators.

Back in September, when Meta initially announced this impending change, the UK's Information Commissioner's Office (ICO) articulated, "We have been steadfast in our communication with Meta since the Threads service's inception, asserting that individuals should have the unfettered ability to delete their Threads profiles and account information without any repercussions for their Instagram accounts."

It expressed its satisfaction that "fruitful discussions" had resulted in this change, emphasizing that "individuals should not be compelled to relinquish their use of one service to extricate themselves from another."

Adjusting to user feedback, Threads will soon offer users the option to opt out of automatic post sharing on both Instagram and Facebook, a feature initially designed to raise Threads' profile among the billions frequenting these platforms, although it was met with mixed reviews and some resistance.

The platform acknowledged the importance of user experience, with Mr. Mosseri noting, "We've been attentive to your feedback, as you've expressed the desire for greater control over your Threads experience."


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