Christian Louboutin have jointly initiated legal proceedings against an individual operating a counterfeit operation based in Mexico. This defendant had been exploiting digital platforms, including Facebook and Instagram, to promote and sell counterfeit Christian Louboutin products.
We have implemented robust intellectual property protection measures across our technologies. These measures include proactive detection and enforcement, a global notice-and-takedown program, and policies aimed at suspending repeat infringers. Additionally, we offer businesses tools to report intellectual property violations and prevent harm through services like Brand Rights Protection, Rights Manager, and the Intellectual Property Reporting API. Our global team of trained professionals operates around the clock, removing infringing content in multiple languages. In the latter half of 2022, we removed over 1.7 million pieces of content on Facebook and Instagram in response to more than 180,000 counterfeit reports. We also removed more than 115 million pieces of content before they were reported by rights holders.
Our commitment to ensuring the safety of Meta's platforms for individuals and businesses remains steadfast. This lawsuit sends a clear message to those who engage in similar illicit activities that such behavior will not be tolerated. Meta and Christian Louboutin intend to continue their efforts to combat counterfeiting and hold accountable those who abuse our policies.
We are equally dedicated to offering businesses product solutions and resources to safeguard their brands. We acknowledge that collaboration across industries is vital in addressing counterfeits on our platforms. We collaborate with stakeholders from various sectors to gain insights that enhance our brand protection measures and enable us to develop better tools to keep individuals and businesses secure.